Sugiarti STRATEGI PROMOSI DAN STRATEGI PENGEMASAN RODUK DALAM RANGKA MENINGKATKAN TINGKAT PENJUALAN PADA USAHA HOME INDUSTRY DI KELURAHAN KADIPIRO BANJARSARI SURAKARTA

Abstract

At this time of increasingly intense business competition to make the business people must be really smart to find a way for its products continue to look for consumers. In addition to product quality, packaging promotion strategy or packaging also has a share to attract consumer interest. If we observe consumer behavior when they are shopping at supermarkets or minimarkets, not all have the time to linger observe one by one product. There are consumers who only rely on logos or packaging to get the product they are looking for. Tighter product competition in the market requires manufacturers to think hard to improve packaging function to be able to provide attractiveness to consumers through artistic aspects, colors, graphics, shapes and designs. Thus the product will be known to the public and can increase sales volume. Many consumers buy consciously of a product because they are interested in a product because of the color, the shape of the packaging. Problems that arise in home industry business such as lack of promotion and hygienic packaging strategy products and interesting. Therefore there needs to be assistance for business units through online sales with olx, facebook, instagram, whattsaap and so on. By using the application in terms of introducing product and packaging strategy so that the product can compete in national and international scale. Products that they market through online will be known to the public and eventually the public will buy our product so that it can increase sales volume.