Jurnal Bisnis dan Kewirausahaan

Pengaruh Harga, Varian Produk, Dan Promosi Terhadap Keputusan Pembelian Minuman Wisco Ice

Julianto Simanjuntak — 2024-10-31

The purpose of this study is to analyze the significance of the influence of price, product variants and promotions on purchasing decisions on Wisco Ice beverage consumers in Surakarta. This study uses a survey method, the types of data used are qualitative data and quantitative data, the data sources used are primary data and secondary data. The population in this study is Wisco Ice beverage consumers in Surakarta whose exact number is unknown. The number of samples studied was 100 people. The sample size was calculated using Leedy's formula. The sampling technique uses accidental sampling. Data collection methods used: questionnaires, observations and literature studies. Data analysis techniques used validity test, reliability test, classical assumption test, regression analysis. The results of the study concluded that price, product variants and promotions have a significant effect on purchasing decisions on Wisco Ice beverage consumers in Surakarta. The results of the determination coefficient obtained the result that the contribution of the influence given by price variables, product variants and promotions on the purchase decision of Wisco Ice beverage consumers in Surakarta was 74.6%, while the remaining 25.4% was influenced by other factors outside the variables studied, such as brand image, lifestyle, social media and product quality.

Mengungkap Penghindaran Pajak Perbankan Dari Profitabilitas, Leverage, dan Ukuran Perusahaan

Virda Kunto Tri Atmojo — 2024-10-31

The aim of this research is to determine the influence of profitability, debt levels and company size on tax avoidance practices. This research is a type of quantitative research by conducting hypothesis testing. The research design uses associative research, namely to find out whether there is a relationship between two or more variables. The research population is all companies listed on the Indonesia Stock Exchange (BEI). The samples were taken from 10 banking companies taken using purposive sampling technique. The required data is obtained from the company website or from the Indonesian Directory Exchange (IDX). Data analysis techniques use classic assumption tests and multiple regression analysis, F test, R2 test, and t test. The research results show that: (1) Profitability (ROA) statistically has a negative effect on CETR. The higher the level of profitability, the lower the CETR (which means the higher the level of tax avoidance). (2) Leverage (DER) statistically has a negative effect on CETR. The higher the level of leverage, the lower the CETR (which means the higher the level of tax avoidance). (3) Company size has no effect on tax avoidance. Company size has no impact on tax avoidance activities.

Analisis Faktor-Faktor Yang Memengaruhi Kinerja Pegawai RSUD Grati Kabupaten Pasuruan

Risqi Isnia Sabrina — 2024-10-31

The purpose of this research to analyze affecting factors of employee performance at Grati General Hospital Kabupaten Pasuruan. The analysis in this research uses independent variables were organizational commitment, organizational culture, motivasion, and work dicipline.The sample in this research were employees in every department at Grat General Hospital Kabupten Pasuruan. Data collection methods used a questionnaires. Data quality test in this research used the R2 test, F test, and T test. The result of this research indicate that variable organizational commitment, organizational culture, and motivation does not effect the employees performance while the variable work dicipline has a significant effect on employee performance.