PEMAKNAAAN GEN Z TERHADAP FENOMENA “WARGA JAGA WARGA”: STUDI FENOMENOLOGI

Abstract

The "Warga Jaga Warga" phenomenon emerged as a form of social solidarity rapidly developing on social media, particularly amid rising public distrust toward protection from formal authorities. Generation Z as digital natives became one of the primary actors in disseminating and strengthening this movement through digital spaces. This study aims to examine Generation Z's interpretation of the "Warga Jaga Warga" phenomenon and understand their experience of involvement in the movement. The method used in this research is a qualitative approach with phenomenological research design. Research subjects consisted of four 20-year-old women categorized as Generation Z, actively using Instagram social media, and previously involved in the digital movement with the hashtag #WargaJagaWarga. Data were collected through online in-depth interviews, social media observation, and documentation. Research findings show that Generation Z interprets "Warga Jaga Warga" as a form of horizontal social solidarity born from citizens' collective awareness as a response to perceived weak protection from formal authorities. Awareness of involvement formed through repeated exposure on social media reinforced by social environmental influences and digital platform algorithms. Participation motivation was influenced by a combination of external factors such as peer influence and Fear of Missing Out (FOMO) as well as internal factors including empathy, moral consciousness, and disappointment with government performance.